Embark on Your Fishing Adventure

Explore the World of Fishing with Confidence and Expertise

Work Hours

Mon - Fri / 8.30 am - 5.30pm
Sat/ 8.30 am - 12.30pm

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The Best Fishing Experience is Where the Anglers Love to Cast

Discover the ultimate fishing destination where passion and precision unite, offering you an unparalleled angling experience.

Meet Our Team

Get to know our team of passionate anglers dedicated to elevating your fishing journey.

Steven Kow Chun Boon

Managing Director

Lim Veze

Financial Director


Sales Manager


Best Offers

Masterclass for Tackle Selection

Join our tackle experts for a masterclass in selecting the perfect fishing gear to elevate your angling game.

I am honored to welcome you to our fishing community, a place where our shared passion for angling comes to life. At SUG, we believe that fishing is not just a sport, but it’s a way of life. Whether you’re an experienced angler or casting your first line, we are excited to have you here.


Managing Director